Future University In Egypt (FUE)
Future University is one of most promising private universities in Egypt. Through excellence in teaching, research and service, Future University strives to provide a comprehensive, high-quality education that prepares our graduates to be future leaders.
Altagamoa Al Khames, Main centre of town, end of 90th Street
New Cairo

Heba Abd El Wahab

Basic information

Name : Heba Abd El Wahab
Title: Lecturer
Google Schoolar Link
Personal Info: Assistant Professor of Marketing at Faculty of Commerce & Business Administration


Certificate Major University Year
PhD Business administration 2004
Masters Business administration 1993
Bachelor Banking Management 1985

Researches /Publications

analyzing the relationship between market orientation and corporate entrepreneurship


Sahar Ahmed Nagaty


This study aims to analyze the relationship between market orientation (MO) and corporate entrepreneurship (CE). A total of 450 questionnaires were distributed among the three main mobile organizations in the telecommunication sector in Egypt within Cairo governorate geographic zone. The research findings show that market orientation dimensions have a strong significant and positive relationship with corporate entrepreneurship dimensions. And that the corporate entrepreneurship activities practiced by mobile companies in Egypt, has been significantly affected by the market orientation of these organizations. It indicates that market orientation creates an environment that can foster corporate entrepreneurship among middle and top management to satisfy the changing needs and wants of customers. The research findings suggest that organizations need to increase the responsiveness to the changes that occur in the customers ‘needs and wants. The managers of organizations should believe in the importance of the corporate entrepreneurship and communicate this belief to their employees. They need to offer support to entrepreneurial activities within the organization by building a reward/reinforcement system that will encourage employees to innovate. This research contributes to the existing corporate entrepreneurship literature through in-depth analysis of the corporate entrepreneurship and the market orientation sub-dimensions. It also provides an insight on the telecom market in Egypt which is one of the promising sectors of the Egyptian economy. Keywords: corporate entrepreneurship, market orientation, intrapreneurship, telecommunication sector

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Award Donor Date
not applicable not applicable 2014

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