Future University In Egypt (FUE)
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Sahar Nagaty

Basic information

Name : Sahar Nagaty
Title: Lecturer
Google Schoolar Link
Personal Info: Sahar Nagaty, a Lecturer of Business Administration, Faculty of Commerce and Business Administration, Future University in Egypt . She has long teaching expertise in marketing, consumer behaviour and general management for under and postgraduates. Apart from teaching, her main research interests are consumer behaviour and customer relationship, entrepreneurship, digital marketing, green marketing, and tourism and hospitality marketing.   View More...


Certificate Major University Year
PhD Business Adminstration Sadat Academy 2006
Masters Business Adminstration Assuit University 1998
Bachelor Management of hotels and tourism Sadat Academy 1985

Researches /Publications

Analyzing the Relationship between Market Orientation and Corporate Entrepreneurship

Sahar Ahmed Nagaty AbdelHamed

Heba Abdel Wahab


This study aims to analyze the relationship between market orientation (MO) and corporate entrepreneurship (CE). A total of 450 questionnaires were distributed among the three main mobile organizations in the telecommunication sector in Egypt within Cairo governorate geographic zone. The research findings show that market orientation dimensions have a strong significant and positive relationship with corporate entrepreneurship dimensions. And that the corporate entrepreneurship activities practiced by mobile companies in Egypt, has been significantly affected by the market orientation of these organizations. It indicates that market orientation creates an environment that can foster corporate entrepreneurship among middle and top management to satisfy the changing needs and wants of customers. The research findings suggest that organizations need to increase the responsiveness to the changes that occur in the customers ‘needs and wants. The managers of organizations should believe in the importance of the corporate entrepreneurship and communicate this belief to their employees. They need to offer support to entrepreneurial activities within the organization by building a reward/reinforcement system that will encourage employees to innovate. This research contributes to the existing corporate entrepreneurship literature through in-depth analysis of the corporate entrepreneurship and the market orientation sub-dimensions. It also provides an insight on the telecom market in Egypt which is one of the promising sectors of the Egyptian economy.

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Award Donor Date
NA NA 2013

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