List of Courses

Information
Description
Outcomes
Contents
Methodologies
Assessment
Books

Marketing (2)

Course Code :
MKT 474
Level :
Undergraduate
Course Hours :
3.00 Hours
Department :
Department of Marketing

Instructor information :

Title:Teaching Assistant
Name: Sireen Mustafa Abdulhaleem Mohamed
Office hours:-Hours

Area of Study :

This course is concerned with the development, implementation, and evaluation of marketing management in complex environments. The course deals primarily with a variety of concepts, facts, strategies and techniques. It prepares students to apply marketing concepts to create and sustain customer value. Students learn to prepare marketing plan and solve marketing problems in a collaborative environment. The aim is to develop an appreciation and understanding of the more advanced aspects of marketing management through an analysis of real-world marketing issues, which in turn will allow students to apply these concepts to address problems and opportunities facing Egypt’s marketers, both domestically and internationally. Furthermore, The course project will reinforce and integrate the concepts learned in the classroom.

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Marketing (2)

The purpose of this course is to give students an opportunity to integrate and apply the marketing concepts that have been introduced in other Marketing and Commerce courses: how an organization becomes and stays customer-focused, how an organization develops an effective marketing strategy, how customer-focus and marketing strategy fit together, how to evaluate current marketing strategy and develop a marketing plan. (May include e-Marketing strategies).

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Marketing (2)

Course outcomes:

a. Knowledge and Understanding:

1-	Understand fundamental marketing concepts as well as trends and tasks.
2-	Understand the importance of being marketing oriented in business practice
3-	Become familiar with the range of decisions implicit in strategic marketing management and planning
4-	Describe a range of common strategies to use with each of the various marketing mix tools: product, pricing, promotion, and distribution

b. Intellectual Skills:

1-	Develop skills in planning a variety of marketing management tools, ranging from new product entry strategy to international market product life cycle management and strategy
2-	Develop skills in organizing for effective strategic marketing and in implementing the market planning process.
3-	Apply logical thinking to solve Marketing problems

c. Professional and Practical Skills:

1-	Recommend and justify an appropriate mix of such strategies to form a cohesive overall marketing strategy for a given marketing task or situation
2-	Acquire skills to solve problems in different theoretical and practical situations.
3-	Identify the ways in which an organisation can gain competitive advantage in the market place
4-	Understand and use examples from current events and real-world marketing situations to apply, illustrate, and discuss different marketing strategies.
5-	Learn how to write a good marketing plan

d. General and Transferable Skills:

1-	Build writing, speaking, discussion and analytical skills
2-	Apply personal and interpersonal skills appropriate to being an effective member of a marketing team
3-	Communicate effectively with different audiences, recognising and respecting various norms.

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Marketing (2)

Course topics and contents:

Topic	No. of hours	Lecture	Tutorial/Practical
Introduction	4	3	1
Developing Marketing Strategies & Plans	4	3	1
Creating Brand Equity	4	3	1
Crafting Brand Positioning	4	3	1
First Mid Term	4	3	1
Competitive Dynamics	4	3	1
Product, Services Strategies	4	3	1
Pricing Strategies	4	3	1
Value Chain (Distribution) Strategies	4	3	1
Second Mid Term	4	3	1
Promotion Strategies	4	3	1
Developing Marketing Strategies& Plans	4	3	1
Revision	4	3	1